Media & Entertainment
3 of the top 5 media companies run Cloudera.
Apache Hadoop technology was born from the needs of large-scale web companies like Google and Yahoo! to efficiently store and process massive volumes of digital data in near real time. The open-source platform was quickly adopted by other web giants such as Facebook, LinkedIn and eBay.
Today, Hadoop is recognized as a staple in the businesses of media, gaming and entertainment. In fact, many of these organizations have bet their businesses on Hadoop by deploying the system as their core data hub. Those same companies rely on Cloudera as their partner to ensure smooth deployment, ongoing success and 24x7 reliability of their Hadoop systems.
Search & Recommendation Optimization
Companies that are successful at aligning search results with what their users are actually looking for will achieve greater success through more satisfied users. Similarly, if web companies can detect web browsing patterns and correlated relationships, they can make more accurate recommendations.
Hadoop's ability to ingest and analyze the digital data exhaust generated by users' web behaviors at low cost has made it the de facto data management standard for media companies. These companies rely on Cloudera to keep their mission-critical Hadoop infrastructures running around the clock at peak performance.
Sentiment & Social Media AnalysisCompanies that sift through social media and user-generated content (UGC) data to better understand customer sentiments can respond to those customers in a more personal manner, and establish strong customer loyalty. Hadoop provides a scalable, cost-effective platform that can easily ingest unstructured social media data, and Cloudera ensures successful adoption and ongoing deployment of Hadoop.
Read the blog: How Treato Analyzes Health-related Social Media Big Data with Hadoop and HBase.
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